Strategic Category Management - The Australian Grocery Academy
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Strategic Category Management

To build an understanding of how to develop & execute a Category Growth Strategy.

I have what it takes

KEY OBJECTIVES:

1. Learn about the role & benefits of category development
2. Understand how to assess a category for growth opportunities & create compelling insights
3. Understand the core components of a category growth strategy
4. Understand how to engage customers & sell in a category centric way
5. Identify how to execute the category strategy via a Point of Purchase Vision

Relevant and Ready for Action

The Australian Grocery Academy programs have been designed specifically for FMCG, with real FMCG case studies and the latest Australian and global insights and practices.

PROGRAM DETAILS

3 x 2.5 hour virtual sessions to be delivered in consecutive weeks