1. Learn about the role & benefits of category development
2. Understand how to assess a category for growth opportunities & create compelling insights
3. Understand the core components of a category growth strategy
4. Understand how to engage customers & sell in a category centric way
5. Identify how to execute the category strategy via a Point of Purchase Vision
The Australian Grocery Academy programs have been designed specifically for FMCG, with real FMCG case studies and the latest Australian and global insights and practices.
3 x 2.5 hour virtual sessions to be delivered in consecutive weeks