This program has been designed for cross-functional FMCG Commercial talent across Sales, Marketing, Category & Finance. It is ideal for those currently, or developing into, National and Key Account Manager, Category Development Manager, Brand Manager, Shopper Marketing Manager & Finance Manager roles. If you have questions about applicability to your current role or company, please reach out to us
FAQs
Who Should Attend?
Are Retailers attending?
No. Course content is specifically designed for a supplier audience. In the future further courses may be planned that are appropriate for a mixed retailer and supplier class.
Who is the Faculty?
Real World Marketing designs and facilitates the courses, leveraging a unique mix of best-in-class process and methodology and a proven ability to generate market outcomes – all delivered by former FMCG Category, Sales, Marketing and Retailer Specialists.
Real World Marketing was selected after a rigorous selection process in 2016 conducted by the AFGC. They offered the important benefits of Australian grocery expertise, global experience and training excellence.”
Are delegates assessed?
All delegates will receive a certificate and can add recognition of their learning to their LinkedIn profiles at the completion of each Module.
Delegates who attend 5 or more Modules may be invited to complete formal accreditation which has two tiers:
AGA Accreditation will require the delegate to prepare a presentation on their key learnings from the program & demonstrate how they have applied these learnings in their role, within 3 months post training.
AGA Advanced Accreditation will require the delegate to prepare a Business Case that demonstrates their application of course learnings within their business to yield a positive commercial impact, within 12 months post training.
Can I send someone to just one module?
Yes. Delegates are welcome to attend any quantity or combination of Modules, however we recommend the full program to get maximum impact for your business. Delegates attending the full program will receive 5hrs 1-to-1 coaching with a Real World Marketing Consultant
Are dates planned for other capital cities?
Whilst Open House Learning & Networking Bootcamps are currently being run in Sydney & Melbourne, adding other cities will be dependent upon industry demand. We would be happy to run an In House program virtually or in person at your offices, subject to audiences of 10+ and facilitator travel costs. Please reach out to us at info@theaustraliangroceryacademy.com.au to discuss your needs
What’s the mix between “lecture and application”?
The best learning involves application and reflection. That’s why the course averages 40% lecturing to 60% breakout activity & discussion.
Will delegates get to work on their own business issues?
Open House delegates will be invited to reflect on their individual work as part of the course but will not be required to share any confidential company issues or activity at any point in the program. All breakout activities are based on generic case studies, allowing for group discussion without risking confidentiality at any point.
In House sessions can be designed to utilise generic case studies, for team reflection & discussion on existing strategies & issues, or as a fast start in new strategy creation. This is at the discretion of the Sponsor of the training & can be discussed with the Facilitator ahead of the training
What are the course fees?
Open House sessions: $2,000 AUD per person/per module for AFGC members (non-members $2,300 AUD) which includes networking opportunities, lunch, tea and coffee at a central venue location. Participants who complete 5 consecutive modules in one week will receive 5 hours 1-to-1 coaching with a Real World Marketing consultant (valued up to $2,925 AUD). All prices exclude GST.
In House sessions: For larger groups (10+), modules can be run throughout the year at a time and venue of your choice by arrangement with our team. Please email info@theaustraliangroceryacademy.com.au to receive a personalised quote.
DO AFGC MEMBERS GET A DISCOUNT?
Yes, AFGC Members receive a discount, to save them up to $1,500 on the full program
What if my Q is not here?
Please reach out to us with any further questions or for more info on the program.