Shopper Marketing & Point of Purchase Vision - The Australian Grocery Academy
18144
page-template,page-template-full_width,page-template-full_width-php,page,page-id-18144,theme-peter,woocommerce-no-js,ajax_fade,page_not_loaded,,qode-title-hidden,qode_grid_1300,footer_responsive_adv,columns-4,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Shopper Marketing & Point of Purchase Vision

Understand how Category Strategy is activated along the path to purchase to help shoppers buy your category and brand

Image Shopper Marketing

KEY OBJECTIVES:

1. Understand the scope of P2P, the role of Shopper Marketing and Point of Purchase execution levers.
2. Learn how to connect and assess the Shopper Conversion Funnel through the lens of category and brand strategy.
3. Learn to develop a Point of Purchase Vision and Case for Change.
4. Explore key Barriers to Purchase, execution levers and best-practise principles.
5. Discuss the emerging role of Retail Media in delivering path-to-purchase plans.

Relevant and Ready for Action

The Australian Grocery Academy programs have been designed specifically for FMCG, with real FMCG case studies and the latest Australian and global insights and practices.

MODULE STRUCTURE

Attend this 1-day program at one of our Open House Joint Value Creation Bootcamps or opt for an In-House session for groups of 10+ at a location of your choice, either as a full day, or split over consecutive days. Contact us to discuss your needs.