E-Commerce - The Australian Grocery Academy
17821
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E-Commerce

Commencing on 2nd February 2022

Understand approaches to E-Commerce, the fundamentals of winning online & how to integrate it into the total Customer plan.

KEY OBJECTIVES:

1. Understand the need for an omnichannel approach to succeed in today’s consumer/retail landscape.
2. Reflecting on the role of E-Commerce for FMCG businesses.
3. View E-Commerce through the eyes of the shopper, identifying key points of the path to purchase to intercept & engage to maximise conversion.
4. Understand how to win at the digital shelf through merchandising & activations.
5. Learn how to integrate E-Commerce into the Commercial Strategy & key Customer JBP’s.

Relevant and Ready for Action

The Australian Grocery Academy programs have been designed specifically for FMCG, with real FMCG case studies and the latest Australian and global insights and practices.

PROGRAM DETAIL

3 x 2.5 hour virtual sessions to be delivered in consecutive weeks

  • SESSION 1

  • OBJECTIVE:
    Understand the E-Commerce landscape & choices for FMCG


     

    LEARN:
    Intro to the E-Commerce landscape & recent developments in online retail.

    Understanding E-Commerce operating models & retailer ecosystems.

    Developing a common language within E-commerce.

  • SESSION 2

  • OBJECTIVE:
    Learn how to win with shoppers in E-Commerce


     

    LEARN:
    Omnichannel shopper path to purchase & fall out points.

    How to win at the digital shelf through merchandising & activations.

    How to integrate E-Commerce into brand strategy.

  • SESSION 3

  • OBJECTIVE:
    Learn how to integrate E-Commerce into Commercial & Customer Strategy


     

    LEARN:
    How FMCG businesses can structure their resources for E-Commerce.

    How to integrate E-Commerce into Commercial Strategies & Customer JBPs.