1. Understand the need for an omnichannel approach to succeed in today’s consumer/retail landscape
2. Reflecting on the role of E-Com for FMCG businesses & how to create a winning strategy
3. View E-Com through the eyes of the shopper, identifying key points of the P2P to maximise conversion
4. Understand how to win at the digital shelf with merchandising & activations
5. Learn how to integrate E-Commerce internally & into Commercial plans
The Australian Grocery Academy programs have been designed specifically for FMCG, with real FMCG case studies and the latest Australian and global insights and practices.
3 x 2.5 hour virtual sessions to be delivered in consecutive weeks