Intro to E-Com Strategy for FMCG - The Australian Grocery Academy
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Intro to E-Com Strategy for FMCG

Understand how to create an E-Com strategy to win at the digital shelf with omnichannel shoppers


1. Understand the need for an omnichannel approach to succeed in today’s consumer/retail landscape
2. Reflecting on the role of E-Com for FMCG businesses & how to create a winning strategy
3. View E-Com through the eyes of the shopper, identifying key points of the P2P to maximise conversion
4. Understand how to win at the digital shelf with merchandising & activations
5. Learn how to integrate E-Commerce internally & into Commercial plans

Relevant and Ready for Action

The Australian Grocery Academy programs have been designed specifically for FMCG, with real FMCG case studies and the latest Australian and global insights and practices.


3 x 2.5 hour virtual sessions to be delivered in consecutive weeks