Customer Management - The Australian Grocery Academy
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Customer Management

Understand Retailer & Buyer Strategies, commercial needs and engagement preferences to be better able to better collaborate & partner

KEY OBJECTIVES:

1. Understand the changing retail landscape
2. Understand the Strategies of retailers & how to find collaboration opportunities. Understand how they are evolving into the future. (ecosystem)
3. Understand how Customers & Suppliers segment trade partners and how to align on the role you play
4. Understand the realities, needs, pressures, planning rhythms and KPIS of buyers and insights into the world they operate in
5. Understand how to plan retailer engagement – the who, when and how of selling and managing retailers.

Relevant and Ready for Action

The Australian Grocery Academy programs have been designed specifically for FMCG, with real FMCG case studies and the latest Australian and global insights and practices.

PROGRAM DETAILS

3 x 2.5 hour virtual sessions to be delivered in consecutive weeks